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Branding and Marketing

🏅 Endorsed by Industry Experts Malik Shaffy and Shabani Bizimana

Welcome to the Branding and Marketing Pathway! In collaboration with industry leaders Malik Shaffy and Shabani Bizimana, we’ve designed this journey to transform your marketing instincts into high-level professional skills that deliver real impact in the creative industry.

What You'll Learn

Drawing from Malik and Shabani’s insights, you’ll gain skills to:

  • Analyze marketing campaigns with a critical eye
  • Build emotional connections with diverse audiences
  • Quickly understand the dynamics of various sectors
  • Develop culturally relevant and impactful strategies
  • Execute standout campaigns with professionalism

Your Growth

As you progress, you’ll:

  • Hone your natural marketing instincts
  • Build strong analytical and strategic abilities
  • Create memorable, results-driven campaigns
  • Work confidently across multiple industries
  • Deliver pitches with a professional edge

Whether your ambition is to become a copywriter, account manager, strategist, or production team member, this pathway—validated by experts Malik Shaffy and Shabani Bizimana—equips you with everything you need to thrive in the creative sector.

Meeting with Malik: https://docs.google.com/document/d/1BfYK9eed58HUFYL39vfmKvkSbgZwtIi0uEgmE7B4TQ8/edit?usp=sharing

DISCOVERING YOUR MARKETING PATH

Introduction to Marketing and Branding Fundamentals experience
A

African peace cover agency

250
ATN

17

Live Brand Analysis experience
B

BAG Technologies

500
AMN

8

Emotional Intelligence in Branding experience
B

BAG Technologies

500
NMN

6

Cultural Immersion and Sensitivity experience
B

BAG Technologies

500
NMN

6

DEVELOPING CORE SKILLS

User Persona Creation experience
H

Homygig

500
NMN

6

Social Media Campaign Management experience
B

BAG Technologies

600
NMA

7

Campaign Strategy and Planning experience
X

Xana Health

500
NAN

6

PROFESSIONAL APPLICATION

Real Campaign Brief Analysis experience
J

JohnSmithCompany

600
NNN

5

Campaign Execution and Budget Management experience
B

BAG Technologies

600
NNN

5

Marketing Campaign Pitch experience
B

BAG Technologies

600
NNN

5

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    Branding and Marketing