Company Overview

Masaka Creamery’s mission is to delight our customers by producing beloved products, with uncompromising devotion to our values. We manufacture high quality dairy products under the Masaka Farms label from our headquarters located in the Kigali Special Economic Zone. Masaka Creamery actively recruits from the Deaf community in Rwanda, and currently boasts a production team that is 100% Deaf. We are a values-driven organization working diligently toward our vision of being admired in Rwanda and beyond for exemplary culture, quality and inclusion as we scale to 10,000 liters per day.

Position Overview, Key Roles, & Responsibilities

We are seeking a qualified and motivated marketing intern to become a vital member of the team at Masaka Creamery. As the marketing specialist, you will:

● Develop and implement strategies for market outreach and customer engagement

● Design and print marketing materials (Truck wraps, flyers, posters, customer cards, etc.)

● Be able to work independently with minimal supervision

● Have the ability to shift gears from office work to field work

● Represent the organization in different gathering events

● Produce daily content for social media

● Generate marketing materials for upcoming rebranding events

● Assist the sales and business manager in day to day departmental operations

Supporting activities toward this end include, but are not limited to those below. Candidate should also review online job descriptions for

● Plan for the company’s business and brands in order to attract potential customers and retain existing ones.

● Motivate, inspire, build and manage both the marketing and sales/distribution team

● Work collaboratively with the sales and distribution team to assess current market reach

● Cultivate and strengthen customer relationships and partnerships through creative and unique customer care services to create customer loyalty and also add value to the company.

● Create strategies on how to creatively reach more potential customers to increase profitability and brand recognition

● Develop strategies and tactics to boost the company’s reputation and drive sales

● Continually assess our marketing techniques and campaigns to determine their effectiveness in growing sales.

● Continuously update the management on current projects, customer feedback, marketing feedback etc...

● Design flyers, brochures, and media content to share with customers and on social media

● Manage the companies social media accounts

● Manage a booth at trade shows and other local marketing events

● Interact with customers, supermarkets, hotels, restaurants, etc.