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Marketing Intern

RRwanda, KigaliHybrid

Posted 62 days ago

Experience

1 Year Experience

Employment type

Internship

Salary Expectation

100,000 RWF

Education

Bachelor's Degree

About ILBA

ILBA is a purpose-driven beauty brand committed to excellence in natural hair care through two divisions: ILBA Hair Salon and ILBA Hair Products. We aim to become a leading African beauty company that combines high-quality service, world-class product standards, and inspiring customer experiences — guided by integrity, discipline, and Christlike values.

Role Summary

The Marketing Intern will be a key contributor in growing ILBA's brand visibility and customer engagement through strategic content creation, event planning, and partnership development. This role demands creativity, initiative, and the ability to manage multiple marketing tasks with professionalism and ownership.

Key Responsibilities

Marketing Content Creation & Management:

  • Develop and publish engaging content (posts, stories, reels) on Instagram and WhatsApp Business platforms regularly

  • Capture high-quality photos and videos from salon operations and events for marketing purposes

  • Monitor engagement and provide regular performance reports

Event Conceptualization & Execution:

  • Propose, plan, and facilitate relevant marketing events such as pop-up shops, product demos, or customer meet-ups

  • Ensure successful on-ground representation of ILBA during all events and pop-ups

  • Coordinate logistics and maintain professional appearance and conduct during events

Brand Partnerships & Collaborations:

  • Identify potential partners for collaborations, promotions, or joint events aligned with ILBA's values and target market

  • Initiate contact and negotiate basic terms of partnership deals under supervision

  • Maintain positive and professional relationships with partners

Reporting & Administration:

  • Submit weekly reports detailing completed tasks, event outcomes, partnership progress, and marketing insights

  • Track minor marketing expenses and resource needs

  • Coordinate with the business owner on upcoming campaigns and resource allocation

Required Skills & Attributes

  • Passion for marketing, branding, and digital content creation

  • Proficient in Instagram, WhatsApp Business, and design tools (e.g., Canva)

  • Excellent verbal and written communication skills

  • Ability to work independently, take initiative, and manage multiple tasks

  • Confident and professional presence during client interactions and events

  • Alignment with ILBA's Christian values and brand mission

Bonus Qualifications

  • Owns a smartphone with a high-quality camera for content creation

  • Experience in event planning and executing brand collaborations

  • Basic photography or video editing skills

  • Interest or background in natural hair care or beauty industry

Required Skills

Marketing

    Marketing Intern at ILBA HAIR