Experience
1 Year Experience
Employment type
Internship
Salary Expectation
100,000 RWF
Education
Bachelor's Degree
About ILBA
ILBA is a purpose-driven beauty brand committed to excellence in natural hair care through two divisions: ILBA Hair Salon and ILBA Hair Products. We aim to become a leading African beauty company that combines high-quality service, world-class product standards, and inspiring customer experiences — guided by integrity, discipline, and Christlike values.
Role Summary
The Marketing Intern will be a key contributor in growing ILBA's brand visibility and customer engagement through strategic content creation, event planning, and partnership development. This role demands creativity, initiative, and the ability to manage multiple marketing tasks with professionalism and ownership.
Key Responsibilities
Marketing Content Creation & Management:
Develop and publish engaging content (posts, stories, reels) on Instagram and WhatsApp Business platforms regularly
Capture high-quality photos and videos from salon operations and events for marketing purposes
Monitor engagement and provide regular performance reports
Event Conceptualization & Execution:
Propose, plan, and facilitate relevant marketing events such as pop-up shops, product demos, or customer meet-ups
Ensure successful on-ground representation of ILBA during all events and pop-ups
Coordinate logistics and maintain professional appearance and conduct during events
Brand Partnerships & Collaborations:
Identify potential partners for collaborations, promotions, or joint events aligned with ILBA's values and target market
Initiate contact and negotiate basic terms of partnership deals under supervision
Maintain positive and professional relationships with partners
Reporting & Administration:
Submit weekly reports detailing completed tasks, event outcomes, partnership progress, and marketing insights
Track minor marketing expenses and resource needs
Coordinate with the business owner on upcoming campaigns and resource allocation
Required Skills & Attributes
Passion for marketing, branding, and digital content creation
Proficient in Instagram, WhatsApp Business, and design tools (e.g., Canva)
Excellent verbal and written communication skills
Ability to work independently, take initiative, and manage multiple tasks
Confident and professional presence during client interactions and events
Alignment with ILBA's Christian values and brand mission
Bonus Qualifications
Owns a smartphone with a high-quality camera for content creation
Experience in event planning and executing brand collaborations
Basic photography or video editing skills
Interest or background in natural hair care or beauty industry
Marketing