Open Role
Graphic Designer
Education
Deadline on 15-August-2024
Posted 186 days ago
31 Applied to this application
Application description
WAKA Fitness is a premier gym in Kigali, dedicated to promoting health and wellness through innovative fitness solutions. Our mission is to empower individuals to live healthier, happier lives through education and world-class facilities. We pride ourselves on being accessible, inclusive, and at the forefront of the fitness industry.
We are seeking a talented and creative Graphic Designer/Social Media Manager to join our dynamic team. This role is perfect for someone who is passionate about fitness, has a keen eye for design, and excels in creating engaging social media content. The successful candidate will be responsible for developing and implementing our social media strategy in order to increase our online presence and improve our marketing and sales efforts.
Key Responsibilities
Graphic Design:
Create visually appealing and on-brand graphics for social media, website, print materials, and other marketing collateral.
Design promotional materials for events, campaigns, and community activities.
Maintain consistency in brand aesthetics and messaging across all platforms.
Social Media Management:
Develop, implement, and manage our social media strategy.
Create, curate, and schedule engaging content across all social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
Monitor social media channels for comments, messages, and mentions, and engage with our community in a timely and professional manner.
Analyze and report on the performance of social media campaigns and adjust strategies as needed.
Stay up-to-date with the latest social media best practices, trends, and technologies.
Content Creation:
Collaborate with the marketing team to produce high-quality multimedia content, including photos, videos, and graphics.
Capture and edit photos and videos from gym activities, events, and member interactions.
Write compelling and creative captions, blog posts, and other written content to accompany visual materials.
Brand Development:
Work closely with the marketing team to ensure brand consistency and develop new ways to promote our vision and values.
Assist in the development of marketing strategies and campaigns that align with WAKA's goals and objectives.
Requirements
Proven experience as a Graphic Designer and/or Social Media Manager, preferably in the fitness or health industry.
Proficient in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Strong knowledge of social media platforms, tools, and analytics.
Excellent visual storytelling skills and a keen eye for detail.
Ability to work independently and as part of a team.
Strong communication, organizational, and multitasking skills.
Passion for fitness and a healthy lifestyle.
Preferred Qualifications
Experience in photography and video editing.
Knowledge of web design and content management systems.
Familiarity with SEO and online marketing strategies.
Degree in Graphic Design, Marketing, Communications, or a related field.